The Varsity Shop, located in Birmingham, Michigan, was established in 1954 by Vincent C. Secontine, Jr., a former football player at the University of Michigan and varsity football and baseball coach at Birmingham High School.

Vince created The Varsity Shop because he felt southeastern Michigan needed a quality sporting goods store that provided both competitive prices and outstanding customer service. After over 65 years, The Varsity Shop has maintained both of these ideals.

For Over 65 years, The Varsity Shop has provided unparalleled sporting goods and personal service to generations of athletes.

The Varsity Shop specializes in sporting goods, team uniforms, varsity jackets, college and professional logo apparel, recreational and competitive swimwear, and equipment maintenance and repair.

Buying Power

The Varsity Shop has been a member of Sports, Inc. since 1992. Sports, Inc. is a wholesale buying group engaged in the purchase and sale of sporting goods for dealer accounts located throughout the United States and Canada. This membership also enables us to provide our customers with the same merchandise as the larger chain sporting good stores. The membership also gives The Varsity Shop the ability to purchase merchandise from various companies at a discount price, which allows us to remain competitive in the sporting goods market.

Our Team

Marc Secontine

Managing Partner

Marc has worked at The Varsity Shop since he was a teenager. As this is a family business, he has served the store well in all capacities. He is now Managing Partner of the store.

Ryan White

Store Manager

Ryan started at The Varsity Shop in 1992 as a sales associate. He became store manager of our Rochester location in 1999, and when that location was shuttered in 2002 Ryan became the store manager of our Birmingham location.

Ann Stosiak

Team Sales Manager

Ann has been with The Varsity Shop since 2011. She is our team sales manager and also handles all aspects of our online ordering services.

Kristine Michalak:

Office Manager

Kristine joined The Varsity Shop team in 2016. She is the office manager and oversees accounts receivable / payable.